Image Credit:   Viktorija Pashuta   for   Factice Magazine

Salvatore Ferragamo

Ready-to-Wear Business Development Strategy

(Class Project for 'Luxury Design and Strategy', a graduate course at Parsons School of Design in collaboration with Columbia Business School)

New York


Pictured: The student team and company executives at the Salvatore Ferragamo head office on Fifth Avenue in Manhattan.



Selected as one of LEF 10 Iconic Projects at the Luxury Education Foundation's 10th anniversary special, Italian luxury brand Salvatore Ferragamo's 'Ready-to-Wear Business Development Strategy' was a class project I worked on with a team of students from Parsons and Columbia Business School. We had regular meetings with Ferragamo's executive team to fine tune our marketing proposal and our final presentation was given to an audience of CEOs in the luxury industry, students and the press. 

Areas I specifically worked on for the project included the crafting of the Avant-garde strategy as well as selecting mood visuals (such as the one shown above) to communicate our proposed strategies.