MUHAMMAD BABAR SULEMAN

PORTFOLIO

03 MOOODS

Ideating the future of content delivery with Hearst corp: News stories that suit your mood.

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Prototype

Mobile App Prototype

New York 

2014

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Inspired by emotion tracking apps and Netflix’s approach to content recommendation, I conceived and designed Mooods as “an emotion-based content app.” With Mooods, users begin their content browsing experience by selecting their intent—“I want to indulge/discover/keep up”—and then drilling down by topic. It’s a unique approach to content delivery, sorting content not only by interest but also the user’s state of mind.

I was selected as a Hearst fellow based on my app idea for Mooods and the prototype was developed during a consequent 8-week Hearst Fellowship at Hearst Corp. and the NYC Media Lab

March | FilmA snapshot of the characters in March 2002.Click here to watch.
 
 

Demo Video

Pictured: Presenting 'Mooods' to Hearst Corp and NYC Media Lab execs at the Hearst Tower.