LUMS Business Review

Publication (Print & Digital)

Editor-in-Chief & Art Director



As the Art Director and Chief Editor of LUMS Business Review, I was responsible for the content as well as the look and feel of the prestigious annual academic publication. I decided to build the entire issue around Design Thinking because I wanted to expose Pakistani audiences to the immense synergies between Business and Design. In addition to curating the artwork and content for the entire magazine, I also designed and wrote the cover story (you can see images from it above).

View the digital version of the magazine